Genlux Winter Fashion + New Video!

2, January 2009


I was asked to shoot an editorial for the Los Angeles Fashion Magazine, Genlux. Genlux Magazine uses me on a regular basis to shoot for them and they are one of my favorite clients because of their extreme trust in my vision. In other words, they give me a lot of freedom to shoot what I want to shoot, which makes them a dream client! I’m going to take you step by step through the process of this shoot, giving you my technical info and the background details on how I planned and set up this shoot. You can click the link above to watch the video first, or you can Read on!

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Taking Responsibility in the Fashion Industry

16, December 2008

How I Stay Sane in a Critical World”

Photo by: Steven Meisel


____You talk to them on the phone. You deal with them on shoots. You meet them at parties. You read their blogs. You visit their sites. You see them on TV interviews. They are the critical fashionistas who you will see pointing to some poor girls new skirt while exclaiming: “Ohhhh, that’s just so last season’s hemline!!!” as they roll their eyes and cluck their tongues. You want to despise them but you find yourself sounding just like them in no short time! Why?? Because we’re in the fashion industry, kids, and that’s what we are exposed to on a daily basis!

____________++_

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My Top 10 Favorite Fashion Photographers

1, December 2008

“A Look at the World’s Top Fashion Image Makers”

Okay! Enough about painting and art exhibits! Let’s get back to fashion photography! I’ve compiled a list of my favorite fashion photographers who’s work generally always catches my attention. I am particularly taken with the strength that these photographers possess over two very important things: lighting and capturing the clothes on the models. They are not in any particular order except for the first one; I’d have to say Javier Vallhonrat is my favorite out of all of them.

So who catches your attention? I’d like to know which fashion photographers my readers follow and why!

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Understanding Light

28, November 2008

Learning Fashion Photography From the Masters

In my first year of art school, in 1982, I had to take an Art History class as a requirement. I was pretty unhappy about this, feeling like it was a waste of time as I wasn’t going to learn anything about photography. I remember the class to this day. The teacher used a text book and showed us slide shows of the art as we went through the different periods of time and the art of that period. I was bored, restless, and just plain annoyed with being “made” to sit in this class. I arrived late where it was usually dark because lights were turned off to see the slide show. I sat in the back, slouching with generally a bad attitude. Until one day, up came a slide of Donatello’s sculpture, David, and I nearly fell off my chair.

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Exhibiting Your Photography

19, November 2008

Fine Art Photography

I love exhibiting my work. I love having a project or a theme and building a body of work within that theme with the end result of a show! The first time I exhibited my work was in 1993 and I’ve been passionate  to continue with exhibitions since.

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