So I’ve been really busy lately. For one, we’ve been planning the seminar that’s taking place this up-coming weekend, November 7th and 8th. We’re almost sold out, which is exciting and I want to thank all of you who have purchased tickets and are planning on attending! It’s going to be really fun, the models are GREAT and the studio we’re using is just A+ professional, as are the people who run Smashbox. Secondly, I have been spending ALOT of time SHOOTING SHOOTING and SHOOTING some more! Here are some new pictures along with a Lighting Diagram on a test I did with just 1 Big Beautiful Light!

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(4.72 stars, 32 ratings)

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All Images © 2009 Melissa Rodwell Photography

When asked to shoot an editorial for Genlux Magazine, Stephen Kamifuji, the creative director, gave me two choices: I could shoot a beauty story based on a man and woman kissing or a fashion story based on the famous love story of Romeo and Juliet. I chose the fashion story. The theme for Genlux’s fall fashion magazine is Love, so obviously kissing and Romeo and Juliet are story ideas that depict the theme. Honestly I would have liked to have shot a beauty story for Genlux because it’s been a few years since I’ve done one for them but when Stephen presented both ideas to me, for some reason I felt more inclined to do the fashion story. I worked with stylist George Blodwell again because I like his work and I like working with him. Whether George’s website showcases more celebrity dressing/red carpet styling rather than editorial, one has to remember we are based here in Los Angeles and our market is celebrity driven. Many talented stylists ( wardrobe, hair and make up included ) market themselves towards the celebrity market when they are based out of Los Angeles. If you click on the artists name that has a hyper link and actually check out the agency site and more importantly, the artist’s link, you will see that most agencies have a celebrity section along with the editorial and advertising sections on their artists.

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(4.83 stars, 23 ratings)

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The Truth. “Unveiled”

The reason I started this blog was to do something I’d always wished someone in my industry would do: pull back the veil of mystery shrouding professional fashion photography. I wanted to write about things that could be useful to other photographers, whether they were just getting started or already established. I wanted to present an honest, no-holds-barred account of what it’s like to work as a photographer in the hyper-competitive world of fashion. And I wanted to include it all: The good. The bad. The ugly.

Not long after I published my first post, however, I realized that I wasn’t going to be able to write quite as freely and openly about everything as I’d first imagined. In other words, while I can be brutally honest and truthful about  most of the facets of my job, there are certain subjects I need to stay away from for the sake of professionalism. I’m a working photographer, and I need to maintain good relationships in the industry I work in. It quickly became obvious that not only students and other photographers were reading my blog. The Industry was reading it. Clients, potential clients, agents, colleagues, contacts, etc. were on here reading my words. So I’ve been careful about what I’ve presented here, and I’ve censored myself to maintain a certain level of decorum.

Until now.

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(4.56 stars, 66 ratings)

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Moulin Rouge!

I’ve been wanting to post about this shoot since January and I’m just now able to, finally! I did this shoot for a magazine back in January and I believe the magazine has since closed it’s doors. Hey, it happens sometimes. The economy is rough right now, and magazines are taking a huge hit! So no worries, I thought, at least I will have a beautiful shoot for my book and I’ll keep submitting it to other magazines! That’s when Brandon Oelling stepped in and my shoot landed 3 covers for the Chicago based The Printedblog Magazine! Brandon Oelling owns and operates the kick ass company X-equals. X=’s full service digital studio and consultancy continues to set the mark for innovative photography, post-production, and technical services for the fashion, music, and lifestyle brands industries. I blogged about them when they ran an interview with me a few months ago. You can check out that interview again here! I strongly urge my readers to check out X=’s site and blog. They offer up to date digital solutions to photographers’ working in all mediums and industries. Whether you’re needing help with your digital workflow or backing up your database, they offer immediate solutions without killing your bank account. And in today’s iffy economy, that’s a huge plus. Brandon’s blog, http://x-equals.com/blog/ is also great! He breaks down lightroom so easily, giving us no-nonsense help on understanding it. I know I’ve learned a lot of great tips from just reading his blog. PLUS, his blog is chock full of interesting interviews! We are big fans of Brandon Oelling over here and his X= is SO important to photographers in this digital age! I’ve admitted before that post-production is something I’ve never really embraced as far as learning every single thing I have needed to know to keep my workflow running smoothly. People like Brandon are the perfect solution to photographers like myself who would rather  go to a professional for their digital workflow and processing. Hey, I used to go to the lab! Now I just go to a virtual lab!

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(4.55 stars, 11 ratings)

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A Behind The Scenes Look on a Recent
Spring Fashion Shoot

The assignment was to shoot an editorial for Genlux Magazine for their Spring Fashion Issue and the theme was Travel. I love black and white and since I was to shoot “pieces” for this issue, I thought black and white would tell the story well. “Pieces” are just that! The skirt or the jacket or the shirt as oppose to dramatic, lavish evening gowns. Stephen loved the idea and so we went ahead and prepped the shoot. We decided that we were going to shoot this story in a studio where I could control my lighting. We used Jelly from Ford Models who I have to say is just the best model! I love the way she moves and her attitude, plus she’s just a knockout! I used my Nikon D2Xs camera with my 85mm lens on all the shots. I used two lights only. Profoto 2400 pack with one light with a beauty dish with a grid and the other light had a medium Chimera soft box on it. The light with the soft box was place to the left of the model and the beauty dish was raised high and the head was lowered to hit Jelly’s face with the perfect amount of light. I used the grid to be able to direct the light right where I wanted it.

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(5 stars, 11 ratings)

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