Exhibiting Your Photography

19, November 2008

Fine Art Photography

I love exhibiting my work. I love having a project or a theme and building a body of work within that theme with the end result of a show! The first time I exhibited my work was in 1993 and I’ve been passionate  to continue with exhibitions since.

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The Thrill of it All

17, November 2008

The Glamourous Side of being a Fashion Photographer

People have written me recently wanting to know what my take on the “glamourous” side of the business is. Do I love the parties, do I get invited to events often, how do I handle the social aspect of the fashion industry??  I live in Los Angeles, home to the never ending Red Carpet entrances, celebrity fueled events and paparazzi photographers. You sort of HAVE to be a part of it because choosing NOT be a part of it is somewhat of a strong statement. So I have had to learn how to “survive” the party side of being in the fashion industry. Don’t get me wrong: fashion photography is a serious business just like any other and you have to keep the upmost of professionalism at all times, even when you’re not shooting. But when you are invited out to a ton of events where there is a lot of free alcohol and potential clients lingering around you, you need to learn the balance of suiting up, showing up and making a quiet exit. I know there are photographers out there that party all the time. They hang out with their young models, they go to every event they’re invited to. They make it a priority to get on the guest list of every event thrown by the “elite”. They have a reputation of being “crazy” and “out there”. In my opinion, there’s a fine line between taking advantage of the “perks” and using social events in your favor for networking.

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Finding Inspiration

14, November 2008

“My Life as An Artist”

We all go through it. Times when we are more inspired to shoot than others. Sometimes we’re just bursting with new ideas and concepts we have to shoot! Other times it seems like nothing comes to us. We pour through magazines, we search through websites. Still, there’s this empty void and we experience something similar to “writer’s block”. I go through this too, sometimes. We all have lives to live and sometimes our personal lives have a little too much stress in them to think creatively. For some, that stress is actually a catalyst to create. Some people are more driven when shit goes down in their lives. I know in the past that some painful experiences have led to some hugely motivated and productive times in my career. But for the most part, stress isn’t what I search out when I’m trying to inspire myself.

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Retouching Your Photographs

4, November 2008

Using Photoshop to Enhance Your Photography

I have received a lot of personal emails over the last couple of weeks from readers wanting to pick my brain on my use of photoshop. I think the most common question has been is if I decide before I even shoot how I will want the images to eventually look like and the steps I take to get from prepping a shoot to the final result. I can begin by reassuring everyone that I absolutely consider how the final images will look before I ever fire off a single frame. It is absolutely essential to have an idea of how you want your images to look so you can take that into consideration on how you will shoot. Will you need a lot of room around the subject to drop in walls or objects? Are you going in and doing major special effects on the model? Are you going to trick out the color and distort angles?

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Marketing Your Photography

27, October 2008

The Portfolio


Ice Nine Porfolio

Seems strange in this current internet age that photographer’s still need portfolios to show prospective clients in order to solicit work. One would think that with websites and email marketing campaigns, we wouldn’t need portfolios anymore. But it isn’t true. We still need to have a portfolio to show off our prints and tear sheets. It actually gets me a little irked, to be honest. I need a website, a portfolio (actually I need 2 portfolios…one I keep and one my rep keeps), a promo card and a business card. That’s a lot of money and a lot of time and energy to put into your marketing tools. But it’s an industry “must” and so I must conform. And you must too if you want to compete in today’s highly competitive market.

I intend to write a lot about the business side of fashion photography, with marketing yourself a main subject. Today I will start with the Portfolio! I have had one since graduating from college in 1987. “Back in the day”, can you believe I wrote that?, we all had the same style of book. 11″ X 14″ black leather Brewer-Cantelmo book (shown below).

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DSLR Lenses for Beauty

20, October 2008

Before I begin on what lenses should be used for beauty shooting, let me just point out that I am a Nikon shooter. I started out in 1980 with my dad’s old Canon AE-1 but pretty quickly jumped to a Nikon in about two years. I like the feeling of a Nikon in my hands, but they both are great SLR cameras. I won’t bash Canon because they have great cameras and lenses. But Nikon is my SLR camera system. And I pretty much can guarantee it always will be. And I’m a fairly passionate Nikon enthusiast. I won’t get on forums and fight with other tech freaks on the ol’ Nikon Vs. Canon debate. But I stand pretty firm on them being my SLR, and now DSLR, camera of choice! That said, I only will use Nikkor lenses! I will not put a lesser quality lens on my camera. It is my belief, and from experience, that the camera has little to do with image. But the lens has everything to do with it. Nikkor lenses are top quality lens. And I won’t sacrifice my image quality for a less expensive solution. Also I will admit that I am a huge advocate of fixed lens because of the quality of the glass. I’m not a fan of zoom lens, even though Nikon makes some great ones, and I’ve used them from time to time. However, I don’t own any zoom lenses. I’ve only rented them on the occasion I have felt I needed to “zoom” back and forth. For instance, when I shot a band walking across the street earlier in the year and I had to shoot them 300 times walking back and forth across that street, it was easier for me to capture that with a zoom lens.

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Shooting Fashion Wide

13, October 2008

Genlux FashionThe challenges of using wide angle lens

Five years ago, I went to Samy’s Camera on Fairfax in Los Angeles and forked out a whopping $200 bucks for a used Nikkor 24mm 2.8 lens. It’s the least expensive lens I own, it’s the smallest and most unattractive lens I own, it’s used and a bit battered and it’s definitely not an AF lens. But it’s the lens I use most often! I love the effect that a wide angle gives my photographs. But it is tricky to get the shot without some distortion, so let’s talk about that for a minute. With a foreground-to-background approach, you can produce a dynamic three-dimensional effect that gives your photographs a real sense of enviroment. This is a huge reason I favor wide angle lens. They allow more information in the area being photographed so you can create a story within your photo. You can see more detail of where the model is standing or sitting, you see backgrounds, foregrounds, etc. This creates mood, thus creating a more dynamic shoot.

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Just Because I Love Kate

10, October 2008

Just a random behind the scenes video of Kate Moss in London, shooting for her friend and uber-hair stylist James Brown. Check out James Brown’s new website, featuring, of course, Kate Moss. It’s pretty hip! In fact, I love it, especially because it’s playing the Clash to huge images of Kate’s face. Superb! 

It just gives you another opportunity to let you take a peak inside a fashion shoot. There’s no great tech talk or how to tips. Just a pretty model being shot in a professional studio situation. Oh and if you want to check out what Kate is doing for Top Shop, you have to see the new website with her featured for the store! Enjoy!

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Love Thy Stylists!

6, October 2008

AKA: How to put together the perfect crew!

When I am assigned a shoot, the first thing I get to work on is hiring my crew. When I talk about crew here I am talking about the hair stylist, make up artist and wardrobe stylist. These three people are going to play a huge importance to the shoot. Without their talent and their work, I really can’t produce a great fashion shoot. And I need all three to be talented and hard working. In other words, if I have put in the time and energy to find the perfect model, get the proper location all set up with permits or permission or whatever it takes, then I find a great wardrobe stylist who pulls amazing couture labels like Galliano and Dior and a make up artist who has skills to die for but the hair stylist shows up and can’t do an up do, I’m pretty much looking at a half finished production.

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Our First Tutorial Video!

2, October 2008

We finally have our first Video Tutorial uploaded which you can view by clicking the above link or by clicking here. The video is entitled “Shooting with Pro Models” and I have to say, Heather is a pro! That’s all there is to it. She’s been modeling for over 4 years and she’s still quite young. I met her when she first signed to Photogenics in LA in 2004. We did a ton of testing together as well as jobs. I hired her as often as I could for some of my edgier fashion gigs. She has an androgynous look to her which I really love. She took a break over the last couple of years for a few reasons, but mainly because she had a baby! Now that her kid is about a year old, Heather has decided to head back into the modeling industry again. The only problem is that her book needs to be updated. Her portfolio is mainly pictures from over 2 years ago and she needs some current pictures in there to show prospective clients how she looks today!

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